Internet Advertising Revenues Up 37%

Online advertising revenues for the first half of 2006 were 37 percent ahead of 2005 figures according to this press release from the Interactive Advertising Bureau (IAB). Total online ad revenues for the first six months of this year reached nearly $8 billion. PricewaterhouseCoopers (PWC) conducted the research.

Although the gap is narrowing, online still gets a disproportionately lower percentage of all advertising spending than its rapidly expanding usage would dictate. However, that may soon be a thing of the past. Pete Petrusky, the director of PWC’s Entertainment & Media Practice group was quoted in the release: “With the seventh consecutive quarter of growth behind us we are confident that the Internet will continue to reconcile the imbalances between its share of media consumption versus its relative share of total advertising spend.”