More on “The End of Advertising As We Know It”

As if to underscore yesterday’s post about the new IBM report—The End Of Advertising As We Know —there were two stories in the trade press today that would indicate the authors of the report are on to something.

The first story is on Media Daily and it is a message from Nick Brien, the CEO of Universal McCann Worldwide. The title pretty much says it all: Marketers Threaten To Put Majority Of Budget Online (free registration may be required). Brien says what is driving marketers online is “discontent due to increasing viewer fragmentation, disruptive technologies, and the resulting decrease in ROI” for traditional media.

The other story title is self-explanatory as well: Murdoch Says Huge TV Profits Are History.