NBC, CBS Join ABC in Selling Shows

Unfortunately NBC and CBS have decided to go in their own direction, rather than joining ABC in distributing shows via the iTunes Store. Now, once again consumers are going to be offered a dizzying array of choices.

The two networks announced this week that both will be selling a limited number of shows at 99 cents, a full dollar less than ABC. NBC is partnering with DirecTV while CBS chose to hook up with Comcast, which makes it look more like the two networks are doing nothing but sticking their toes in the water to see how cold or hot it is.

While I’m not particularly thrilled with any of the three plans, they each seem to have something going for them. I’m hopeful that with the networks’ new attitude towards video-on-demand, they will iron out their differences and come up with a better across the board plan. We’ll see.