New Rules For The CEO

George Colony, Forrester Research CEO, has some pointed advice for other CEOs: you better listen to your customers, and Web 2.0 savvy is a required skill set to do just that. Colony has some other advice that you’ve no doubt heard from others. The difference: Forrester has extensive research to back up these suggestions:

1. Your customers are now in control. Get used to it. Many companies are making bad decisions because of antiquated inside-out mindsets.
2. Your company website is probably broken. Forrester evaluated 1000 company websites and only gave 3% passing grades.
3. Marketing + Technology is one of the surest ways to maximize success in an increasingly web dominated world. Marketing and technology people inside and outside your company must learn to work together to ensure business results.

Wharton Business School’s Knowledge Newsletter, puts it another way for CEOs: It’s time to change your act. Good reading.