Nielsen Figures Confirm Changing Media Landscape

A new report released yesterday from Nielsen Media Research continues to illustrate the changing media environment. Overall, it showed advertising spending in the first half of 2007 declining 0.5 percent over last year’s figures. The biggest gainer was Internet advertising which increased 23.2 percent, and the media showing the most substantial decline was network radio which lost 8.5 percent.

National magazines showed an increase of 8.4 percent, but unfortunately B-to-B magazines (trade journals) showed a decrease of 5.7 percent. The Nielsen results closely align with figures released last week from TNS media research.

Here is a summary of the Nielsen advertising spend by category:

Internet...up 23.2%
National Magazines...up 8.4%
National Sunday Supplements...up 6.5%
Outdoor...up 5.1%
Spot TV (markets 101-210)...up 3.2%
Spanish-Language TV...up 0.2%
Cable TV...down 0.3%
Spot Radio...down 1.8%
Network TV...down 3.8%
Spot TV (markets 1-100)...down 4.6%
Local Sunday Supplements...down 4.7%
Local Magazines...down 5.2%
B-to-B Magazines...down 5.7%
National Newspaper...down 5.9%
Local Newspaper...down 8.0%
Network Radio...down 8.5%