Here is some great news to wrap up your June: Firefox 3.5 was released today. This new version of the popular browser from the Mozilla team includes a host of slick features…
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Recent Posts
It’s easy to assume that social media – especially Twitter – mostly attracts young adults. My own experiences, combined with a recently-released study, challenge those beliefs.
Brand, Advertising and Marketing Primer for A New Era
This presentation from TWBA’s Berlin-based planning group does a nice job of providing the context for understanding the role of brands, advertising and marketing going forward. I have seen many of these concepts in other blogs, white papers, presentations, articles, and books. However, this presentation does a thorough job of weaving it all together in a framework that might be more familiar to CMOs or other marketing executives that have cut their teeth on traditional methods.
As banks battle for deposit growth, SmartyPig’s ten-fold deposit growth in six months – from $10 million in January to $100 million today – is attracting: the attention of customers seeking the very attractive current 2.75 % savings rate; the envy of other bankers seeking to raise core deposits; and the infusion of cash from investors like Red McCombs seeking a nice equity position in a high-growth company. 
I didn’t make a code change. I just updated the CSS… Sound familiar to anyone? Or how about, By the way, I moved some stuff around in the JSP. But don’t worry, I didn’t change any code.” I am sure I am not the only one who has heard this before, usually right before an iteration meeting or a client demo. And when you hear that, if you are like me, you go into that meeting with a sense of dread - knowing that this “non-code” change is going to awaken the demo gods, and something is going to unexpectedly fail in mid demonstration.
We have processes in place to prevent untested source code from making it into a demo environment. So why don’t we do the same for CSS? Or JavaScript? Or JSP pages, and so on? The root cause is the lackadaisical attitude toward the view layer or client executed scripts. We don’t consider it to be “code.” I am trying to change that mind set. My philosophy is If It’s In The Code Base, Then It IS Code…
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