Putting It All In Perspective

Marketers now have so many tools and so much information at their disposal, it is sometimes easy to get carried away with the next, big thing and lose sight of what really matters. David Armano, VP of Experience Design at Critical Mass, offers up his Wheel of Marketing Misfortune as a reality check when looking for the quick fix. For a thorough explanation, check out his post on the subject at Logic + Emotion.