Radio

Why does this not surprise me: Google is now in the radio business. It made news all over the place yesterday. If, as so often is said, content is king, then Google is not only king...it is quickly rising to the rank of emperor. Google gives access to a world of content and now they are starting to control the content channels, too. Maybe they’ll call it Roogle or Radioo.

Yesterday it was radio. However, their recent moves into print ads and newspapers ads would indicate that the Google, once content to rule advertising in the online world, now has its sights set on an empire that includes traditional advertising tools as well.

None of this is unexpected if you look at Google’s Mission Statement: To organize all the world’s information and make it universally accessible and useful. Wow! That doesn’t exclude much, does it?

Found in Business • General • Media • Online Marketing • (1) Trackbacks • Permalink http://www.sundog.net/index.php/sunblog/entry/radioo/

Comments

josh wrote on Jan 19, 2006 at 08:37 AM

As a share holder of google I’m glad to see some diversity…

Otherwise that’s a bunch of eggs in that basket:)

Nice site Standards Compliance is a good thing!

Charlie Ferguson wrote on Jan 19, 2006 at 09:26 AM: Your comments on Radioo are right on, but could go much further. Google’s ultimate goal is to have someone pay them something every time they get something off the web. They’ve already proven effective at consolidating print advertising buying - and they’ll end up doing the same thing for national advertisers using Radio. It’ll be awhile before we’re all calling it “Radioogle” - but we can probably see it from here. The good folks who are plying their trade in the National Sales Rep firms (KRG, Interep, etc.) have probably been mega-dosing on Alka Seltzer since they found out that Google has cut a deal to buy DMarc, Scott Studios and Computer Concepts. Keep an eye on this one, because this deal will ultimately give Google and advertisers direct access to Radio’s inventory. Whether that will be good or bad will depend on the Radio Industry’s understanding and management of the situation.

wrote on Jan 20, 2006 at 12:14 AM

Josh,

I wish I wouldn’t have sold my Google stock years ago. At the rate they are going, there doesn’t seem to be much opportunity to buy back in. Maybe I’m just jealous.

Greg

wrote on Jan 20, 2006 at 12:18 AM

Charlie,

You are right...there is more to be said and you said it well! Thank you for a deeper look into this story. I think it will be interesting to see how this all shakes out.
Greg

Richard John wrote on Jan 23, 2006 at 12:27 PM: I hope they don’t call it Radioo - unless they want to pay us, that is!

wrote on Jan 23, 2006 at 01:18 PM

Richard,

I don’t know what they’ll call it, but it seems like so many things on the Internet use the double “o.” Why is that?

Google
Froogle
Oodle
Kanoodle
Mooter
Soople
oobdoo
Yahoo!

Even saw another new one yesterday: ookles

oowee,
Greg

Richard John wrote on Jan 23, 2006 at 02:46 PM: I don’t know, We chose it because we couldn’t think of a better name, and radioo.net was availible, so we went for it!

Greg wrote on Jan 23, 2006 at 03:33 PM

OK Richard, now I get it. Google can’t have Radioo because you’ve already got it. Seems like a perfect name. I checked out radioo.net and it looks like a good Internet radio station. I hope you grow as big as some of the other double “o” Internet companies!

Greg