Rollyo Launches Personalized Search

Rollyo launched quietly yesterday. It’s a site that allows you to create and share search engines based on your choice of Web sites. If that sounds confusing, don’t worry. I thought the same thing when I was invited to join their beta release a few weeks ago. Until creating my first searchroll, a collection of about 15 web2.0 blogs, I had a very hard time understanding why it would be useful or why I’d even be interested in one someone else put together.

The idea isn’t hard to grasp once you’ve created one yourself. Basically you build a searchroll, with up to 25 sites of your choosing, then let Yahoo Search! handle the hard part. The searchroll returns results based on the sites you’ve included and nothing else. Essentially you’ve created a personalized, trusted search for yourself and to share your expertise with others.

In most cases you have experts, or people passionate about something, that are sharing the sites they visit with you. You can trust that searching Debra Messing’s Style Shop searchroll will give you pretty good results, (unless you’re searching for auto parts I suppose.)