Spreading The Word
byInvestors.com, the online version of the Investor’s Business Daily newspaper, has published an article that says advertisers are placing more of their budgets with podcasts. To me, the good news here is not the fact that ad spend with podcasting is on the rise (we’ve known about that for some time now) but that a more established and respected institution like the IBD is telling the story.
IBD editors also have their own podcast. You can find it here. See ... this is part of how the podcasting game works. You find a podcast you like and spread the word.
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