Survey: Online Advertising Moves To First Place

As a follow-up to yesterday’s post, the same Credit Suisse survey that raised online advertising growth estimates to 32 percent for 2006, also revealed that leading companies are now allocating more to online advertising than any other category...including magazine and television. Story here. Online advertising was in third place the previous quarter, but the new survey results would indicate that online has clearly reached the tipping point.

The survey involved 90 large companies with annual ad budgets averaging $22 million. The Bloomberg article quotes Rosemarie Ryan, advertising agency president of J. Walter Thompson’s New York office. “It’s a seismic shift for our business. Advertisers know they have to find new ways to get to people.”