The Cingular/AT&T Brand Thing

Two months ago I posted a story on what I felt was AT&T’s ill-conceived plan to subsume their powerful Cingular brand back into the AT&T name (See Cingular: The Death of A Brand). Watching this process unfold with the AT&T TV ads placed during the NCAA basketball tournament games, convinces me March Madness is an appropriate moniker for the AT&T strategy. I can’t find anyone who thinks this is a good idea. If I were a Cingular customer, I’d feel like I’m being remonopolized.

Here’s another take on it at Creative Generalist.

You can view a new “transition” commercial here. Somehow, I can’t quite picture that AT&T logo replacing Cingular on the new iPhone.