The Old TV and The “New TV”

Television advertising is not going away, but, yes, it’s changing. Television is still one of the most powerful advertising and branding mediums available, but you do need to be cognizant of how much you’re paying for your television advertising in light of steadily eroding audience numbers.

It’s also time to consider a counter strategy. This Advertising Age article touts Web videos as the new 30-second spot.