Web Stats Addendum

There was another interesting story this morning about the growth of online video. According to comScore, online video grew 18 percent in the last few months and Internet users now watch a total of 100 minutes of video content each month. Males 18 to 34 indexed the highest, watching 140 minutes monthly.

The ClickZ article quoted Erin Hunter from comScore: “There are skews by age, but there isn’t any group that’s not doing it,” she said. “It’s not just college kids. It’s also the older demographic, and clearly it’s males and females both. In terms of content, we see entertainment and sports and news all with pretty strong rates of viewership.”