Websites Growing In Importance To Companies

An eMarketer story this week cited research that shows 79 percent of marketing executives feel their website is their primary online brand and sales channel. Each year, an increasing amount of marketing dollars are being tasked to drive people to a company’s web presence, so it is of critical importance that company websites shine when consumers, customers or prospects visit the sites online.

The story also confirms promoting your products and services on your company website is one of the most effective means of advertising with 60 percent of Internet users saying they trust this type of communication. Only “recommendations from other consumers” had a substantially higher (78 percent) degree of trust.

The eMarketer article references research from SDL-Tridon, McKinsey, and Nielsen in preparing the story.