Wednesday, February 27, 2008
10 Billion Online Videos Served
byA recent comScore press release announced U.S. Internet users watched more than 10 billion online videos in December of 2007. The release said the average online video viewer watched a total of 72 videos in the month. Online video viewing grew a total of 34 percent in 2007.
As usual, Google shines when you break down the online video viewing share. Google sites (which includes YouTube) captured almost a third of the viewing with a 32.6 percent share. Their next closest rivals were Fox Interactive Media at 3.5 percent, and Yahoo at 3.4 percent.
People are getting more of their information from the Web, and these video numbers bear that out. In commenting on media usage shifts, eMarketer quotes Karsten Weide from IDC:
“The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media. This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising.”
IDC recently concluded a study we mentioned last week that indicates Internet usage time is now double the time spent with television.
