Thursday, May 24, 2007
100 Million in Google Cash for Feedburner
byIn exchange for a couple more short years of service, the founders of Feedburner.com have agreed to accept Google’s $100 million offer. A pretty sweet deal considering the early $10 million investments by Mobius Venture Capital, Portage Venture Partners, Sutter Hill Ventures, Draper Fisher Jurvetson and Union Square Ventures.
With well over 700,000 feeds, the 4 year old FeedBurner is clearly a leading provider for media distribution services such as RSS feeds. Many readers of the Sunblog already receive this worldclass content via Feedburner services so it will come as no shock that feedburner traffic has increased by several hundred percent over the last year (Nielsen//NetRatings). With the adoption by Google, the site will certainly see continued growth. FeedBurner also offers a large feed and blog advertising network which no doubt played a significant role in this acquisition. The deal is set to officially close in 2-3 weeks.
