Monday, February 11, 2008
Another Marketers’ Holiday Approaching
by
Most marketers wish there were more holidays. As Forbes reveals, this Valentine’s Day will be worth about $17 billion. President’s Day weekend will be worth billions, too. So will Easter, Mother’s Day, Memorial weekend, the 4th of July, etc. Then of course there is the granddaddy of all holidays—Christmas—when consumers spend a whopping $475 billion. Every holiday provides reasons (well, actually implores) people to spend money in one way or another. The spending might be for gifts, food, travel, entertainment, or for all of them combined.
As Seth Godin mentioned yesterday, marketers are excellent at convincing us:
Food = Fun
Flowers and Diamonds = Love
A gift = Caring
...and so on, and so on, always with an equal sign between.
People don’t need much of an excuse to spend money, and holidays provide as good a reason as any.
