Tuesday, September 30, 2008
Insight, Foresight, and Ideas
byHere’s an interesting, 10-minute lecture delivered to students at the Wharton School by Kevin Roberts, the CEO of Saatchi and Saatchi. He covers a lot of ground in a short time, but I like the way he ties data, insight, foresight, and ideas all together.
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Creativity/Innovation •
Customer Insights •
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