Monday, June 19, 2006
From the “Why Didn’t I Think of That” Files: Big.com
byBig.com is such a simple, easy and brilliant idea that a lot of people are going to look at it and say, “now why didn’t I think of that?” While I can’t find an ‘About Big’ link on the site, through some digging around, I’ve found that it is an IdeaLab venture. Apparently the team at Snap.com, which by the way is another different and interesting search engine, found that when they experimented with a larger font it had performed really well for people with poor vision and seniors. So they launched Big.com which gets its search results from Ask/Teoma.
Big probably won’t sway many from using Google, Yahoo or MSN, but it is definitely a nifty idea. Or maybe it’s only because I like big fonts.
