Tuesday, November 15, 2005

Google Analytics is Launched

Recently, Google purchased Urchin and rebranded it as Google Analytics. It launched yesterday, with a new name and a new fee. It’s free now, and if you have an AdWords account you don’t need to worry about the 5 million page view limit they put on the free version (though wouldn’t it be awful to have to worry about such things)?!

You just need a Google account and about five minutes to get set up. After that, you’re able to track as many sites as you’d like. As a bonus, they also offer Conversion Universtity, which has articles on optimizing your site and converting visitors once you have them.

There have been a rash of low-cost analytics services like mint ($30) and Measure Map (free) coming out lately, but Google may just steamroll right over them.

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