Monday, November 20, 2006

How To Get A Well-Blended National Ad Campaign For $50

Wow. Talk about return on investment. I can see a guest appearance on David Letterman in the near future.

I have a good blender, but feel like I’m pushing its limits when I put in ice cubes for a visit to Margaritaville. They’ve assuaged a buyer concern and probably broken through the major-player brand barrier for $50. Also, as they say in the business, it has “legs.” There is no shortage of outlandish things to blend. With publicity like this they might move into the trophy blender category.

Found in General • Marketing • (0) Comments • Permalink http://www.sundog.net/index.php/sunblog/entry/how-to-get-a-well-blended-national-ad-campaign-for-50/

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