Monday, August 20, 2007
iPod Ads
byThe whole idea of TV ads is to produce something people want to watch, and also establish a brand connection so you can sell more stuff to more people. It’s a more formidable challenge in this new era of the mega-multitasking media environment, but when it works, those who are engaged in a commercial tune out the rest of the world for 30 seconds. Owning somebody’s attention for 30 seconds these days is monumental. Whether people see the ad on TV, the Web, a movie theater or their iPhone, the effect is hopefully the same: pause, reflect, buy.
The iPod ads have been great examples of this consumer engagement, so just in case you haven’t had your fill of advertising today here are all 27 iPod ads. (Via digg).
