Wednesday, October 01, 2008
Let Your Fingers Do The Talkin’
byWhen it comes to mobile usage, teens ages 13 - 17, let their fingers (thumbs) do the talkin’. Take a look at the chart below and notice the sharp dividing line between age groups in this Nielsen study:
The challenge for marketers is that is a lot of distraction. With an average of about 2000 total text messages and phone calls per month, the answer to when teens are distracted is, “all the time.” It is also an opportunity for marketers and why the consumer is now in control. If many of those messages are about some brand teens like (or dislike), that is a powerful force for creating an exponential communication effect.
