Sunday, June 08, 2008
News Of Television Advertising’s Death Is Greatly Exaggerated
byIf this story is any indication, television can still pull big advertising dollars. NBC has nearly sold out its “upfront” ad inventory with $1.9 billion in sales.
Many pundits have predicted that television networks will have increasing problems trying to sell their upfront inventory because of double-digit declines in ratings over the past year. Ironically, because ratings are down, some advertisers are buying more TV advertising to reach the same level as last year’s campaigns. Continuing to pay more for less viewers each year seems like an unsustainable scenario. However, NBC is making it happen this year, and in spite of a decrease in viewers, it didn’t stop NBC from raising the cost of a 30-second commercial in next year’s Super Bowl to $3 million.
