Sunday, February 11, 2007
Nielsen Superbowl Stats
by
Nielsen Media Research released some interesting advertising statistics from the big game a week ago. You can see all of the info here. Following are some salient numbers:
• At peak viewing, Super Bowl XLI had about 100 million viewers.
• There were 101 commercials in the game (do the math at $2.6 million per pop).
• People who watched the game on HDTV could recall 15% more commercials.
• The commercial with the highest rating point delivery was a Hewlett-Packard spot (this is not an ad popularity ranking).
• Super Bowl advertisers saw a significant lift to their website visits. Career Builder was the overall champ here with 1.6 million additional unique visitors to their site.
• The top three categories for commercials were beer (5.0 minutes), automotive (4.5 minutes) and beverages (4.5 minutes)
According to Nielsen, the individual commercials receiving the most post-game buzz online were 1) the ”Kevin Federline” Nationwide spot, 2) the ”Mechanics” commercial for Snickers, 3) ”Rock, Paper, Scissors” for Bud Light, and 4) ”Robot” for GM.
