Thursday, March 09, 2006
Online Advertising and Paid Search Post Record Gains
byFour recent reports/studies affirm the accelerating growth of online marketing:
1) A joint press release this week from Pricewaterhouse Coopers and the Interactive Advertising Bureau (IAB) indicated that online advertising revenues in 2005 will show record 30 percent growth over the previous year’s firgures. The final compilation report is due out in April.
In the release, Greg Stuart who is CEO of IAB said, “As consumers continue to embrace the Internet as an integral part of their everyday lives, marketers continue to acknowledge that Interactive is a critical medium to engage their customers and create deeper brand experiences.” He added, “Furthermore, this continued increase in spending supports the cross media research that proves Interactive is often the most cost-effective way to drive increased ROI. We fully expect Interactive to continue to play an ever increasing role of importance for marketers.”
2) This week Nielsen Netratings reported online searches this January grew 39 percent over the previous January’s numbers. Google maintained its lead with about 48 percent of the searches. Yahoo was second with 22 percent, and MSN was third with 11 percent of the searches. Keep in mind that share isn’t everything when evaluating search engines.
3) According to the State of the Blogosphere report, someone creates a new blog every second of every day. Technorati tracks over 30 million blogs and there are over 1.2 million new posts each day. Apparently, plenty of people have something to say and blogs allow them to say it: to the tune of about 70,000 new blogs per day.
4) Based on reports regarding a recent Jupiter Research Study, the Internet has pulled even with television as the media of choice for consumers. Both the Interent and television garnered an average of 14 hours a week of consumers’ time and far outpaced other media such as radio, newspaper and magazines. The report emphasizes that the Internet is becoming the most important medium for a large portion of the U.S. population. Given the present growth trends, it should surpass television as the primary media of choice in the near future.
