Wednesday, September 28, 2005
Online Advertising Revenues Grow 26 Percent in First Half of 2005
byIn another indication of online marketing growth, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) reported online advertising revenues for the first half of 2005 soared 26 percent ahead of the same period in 2004. The story was highlighted this week on MarketingVox and several other Web sites.
The press release on the PricewaterhouseCoopers site quotes Greg Stuart, president of the IAB as saying, “It is clear from this continued growth, that most agencies and marketers are now committed to Interactive as a critical medium in reaching their audiences, as well as engaging them in more immersive brand experiences. At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.”
David Silverman a partner at PricewaterhouseCoopers, is also quoted in the article. “The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.”
These figures are from the “Advertising Revenue Report” which, because of its longevity and methodology, is considered one of the most accurate indicators in the marketplace. A summary of the report was presented Monday to the MIXX Conference & Expo attendees in New York. The MIXX Conference and Expo is specifically for marketing and agency professionals who strive to optimize their marketing programs with the best mix of marketing vehicles.
The results of the survey were perhaps summed up best by Peter Petrusky, Director, Advisory Services, PricewaterhouseCoopers
who said, “Recent results show marketers recognize the Internet as an effective response and branding vehicle, as evidenced by the continued strength in Search and Rich Media. Search increased 27% while Rich Media increased 26%.”
A full version of the report will be available for download on the IAB site in early October.
