Friday, January 13, 2006
Online Video Advertising To Grow Nearly 300 Percent
byThe increase in broadband penetration to U.S. homes, combined with the rapidly increasing demand for interactive marketing services, has created huge growth potential for online video advertising. According to an eMarketer report, online video advertising will grow nearly 300 percent from 2005 to 2007. The report also shows by 2009 online video advertising will grow nearly 700 percent over 2005 figures!
These statistics reveal yet another tipping point scenario for interactive marketing. Just a year ago, a ClickZ story highlighted a Jupiter Research study indicating huge future growth for online video advertising. However, it is now apparent that even those aggressive 2004 forecasts were seriously understated.
A news release on the eMarketer report says, “Internet video has the greatest potential to blend several hot marketing elements: paid search, branded entertainment, viral marketing, consumer generated media, behavioral targeting, Web site brand marketing and online gaming.”
David Hallerman, the report’s author added, “It also means using the Internet’s ability to track consumers in ways that match up television commercials with online (and offline) activity.”
