Wednesday, January 11, 2006
Podcasting: Rags to Riches
byThis is another one of those exponential growth markets. The story is here. There were one million people in the U.S. downloading podcasts in 2004. There were five million in 2005. This is projected to grow to 9.3 million in 2006 and 20.9 million people in 2007. By 2010, this number is projected to be 62.8 million.
Exponential growth in markets creates exponential growth in marketing. It will get interesting. Oh, and by the way, anybody thinking this is a geeks-only market should read the story. The most likely to have listened to a podcast in the last week were women.
My wife and I recently took a thousand-mile car trip. About 80 percent of the time we listened to audio books or podcasts that had been downloaded to my iPod. Many of my friends listen to satellite radio when they travel. Right now we’re a minority, but as we see above, that minority is growing rapidly. The world is changing. Marketers had better change and adapt with it.
This year, 30 percent of all new cars will offer iPod integration. I predict this will rapidly approach 100 percent.
