Friday, September 01, 2006
PR Pros Collaborate on Online Monitoring Ideas
byAs public relations adapts to the opportunities and challenges of new media, the task of monitoring online activity becomes even more critical – and more daunting.
What should you monitor? For starters, consider the growing list over on The New PR/Wiki. It includes:
- Web fundamentals including company names, product names and accompanying URLs
- Industry “hangouts” such as discussion boards and blogs
- Tagging and search tools like Del.icio.us, Digg and Techmeme
- Keyword monitoring on major search engines
- Search term volume and rankings
- Relevant wikis
The thought of monitoring everything on this list will create a blogosphere-sized headache for most public relations professionals. And no doubt, leading monitoring services will ramp up to offer additional services, while other tech-focused competitors will join in.
What’s also noteworthy is how this list was created. As Shel Holtz notes here, it began with a blog post from Cameron Olthuis and expanded through posts from other bloggers. Shel then found a more suitable, wiki-based home for the collaboration. It’s a social media-focused list – created through social media channels.
