Wednesday, November 23, 2005
Search Engine Usage Almost Even With Email
byA new report from the Pew/Internet American Life Project reveals search engine usage has now become as much a part of daily life as email for most Americans.
The report shows 91 percent of American Internet users make email a part of their online experience, and 90 percent of this same population also use search engines.
On a daily basis, 74 million Americans use email and 60 million use search engines. This new search engine statistic represents a 55 percent increase over figures from just a year ago (see ClickZ article, also).
One of things driving the large gains in search engine usage is the continuing increase in high-speed broadband access. Over 53 percent of homes now have broadband and that number is expected to continue to grow rapidly both nationally and internationally.
The Pew Internet report shows that Americans now conduct almost a half billion local searches per day with over 70 percent of those searches being done on Google and Yahoo combined.
