Monday, June 02, 2008
Slower Economy Will Accelerate Shift To Advertising On The Web
byA new five-year forecast by IDC predicts even though overall advertising will stagnate during the next five years, Internet advertising in the U.S. will grow eight times faster than the average. IDC says Internet advertising will double in the next five years and become the second biggest advertising medium eclipsed only by direct marketing. That forecast would place Internet advertising ahead of newspaper and television in total ad revenues.
The IDC forecast — titled U.S. Internet Advertising 2008–2012 Forecast and Analysis: Defying Economic Crisis — predicts the current economic slowdown will precipitate increased use of Internet advertising at the expense of traditional media.
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