Thursday, March 16, 2006

Teen Market Addendum

This story about a comScore Media Metrix report was just released, and it adds to the information in the previous post. Teens spend a great deal of time online. They are already an important market, and they will become even more important in the next decade as their disposable income expands.

According to the report, the average teen spent 1233 minutes online in February. This, of course, doesn’t count time spent on their mobile phones or text messaging. Wow.

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