Wednesday, September 13, 2006
The Click Worth $69.16
byAccording to theproguy, the most expensive Google AdWord is ‘school loan consolidation,’ followed closely by ‘college loan consolidation.’ In fact, as of yesterday, a good chunk of the top-50 Google AdWords are related to the consolidation of loans of one type or another. Not really too much of a surprise as I’m sure the loan consolidation market is not only very competitive, but very lucrative. They can likely afford to pay close to $70 for qualified leads, it isn’t like they’re selling donuts or yo-yos.
I recall reading about a man once that was making a living by staying on top of the top paying AdWords and creating blogs optimized just for those words hoping to lure in click happy users. I’m not sure how successful he was, but trying to get the sites to rank high enough to attract enough traffic for it to pay off seems like a lot of work. Even swiping content or merely creating a simple link blog would be quite time-consuming. Can you imagine trying to fill a blog with fresh copy about ‘school loan consolidation’ just on the hope that you might get 10-20 people to click an ad link each day? If you were able to make it work it would be easy money, at least for awhile until you burned out. Maybe the blog spammers know something I don’t though.
Come to think of it, that might be a good way for me to avoid having to consolidate my debt.
