Thursday, February 15, 2007

The Power of A Mistake

Mistakes (perceived or otherwise) can sometimes be worth far more than getting it right. Witness the Google missing letter “l” issue yesterday.

Seth’s take.
Adrants take.
MarketingShift’s take.
The ReveNews take.
Beyond Madison Avenue’s take.
John Battelle’s take.
Google’s take.
Who knows how many more checked it out.

That’s a lot of buzz. The logo would probably have received little notice without the wayward letter.

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