Monday, November 06, 2006

Video Advertising On The Web Set To Explode

Fueled by huge growth in consumer broadband connections, as well as the rise of hot new online video destinations like YouTube, a new eMarketer report projects online video advertising will grow 89 percent next year. While online video ads still represent only a small fraction of all Web marketing, this format will become a major category at these projected growth rates.

Video is also seeing more use in other areas of the Web. We recently discussed the meteoric rise of user-generated video content that is finding its way online. In addition, more TV content is moving—and watched—online.

Another major area where video content is increasingly incorporated is on company websites, microsites and landing pages. The days of relying on static images and copy to tell a story are rapidly being augmented with more dynamic content such as video and rich internet applications: Java, Flash, AJAX, etc.

Found in General • Internet • Media • Online Marketing • Programming • Web Development • (0) Comments • Permalink http://www.sundog.net/index.php/sunblog/entry/video-advertising-set-to-explode-on-the-web/

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