Monday, January 02, 2006

Wall Street Increases Growth Estimate For Online Advertising

Bloomberg, a leading provider of business and stock market analytics, reported recently that Credit Suisse First Boston analyst Heath Terry upped the estimated 2006 growth rate for online advertising from 21 percent to 32 percent.  Terry, who has a five-star rating from StarMine, has proven especially prescient at predicting growth in the Internet sector.

Online advertising will reportedly hit $16.6 billion in 2006. The biggest growth (65 percent) will be in online ads that utilize sound, animation and interactive features.

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