Tuesday, November 22, 2005
Web Is Now In Second Place For Holiday Shoppers
byA story from eMarketer now confirms that the Web has moved into second place as the favorite shopping venue for holiday consumers. The study was commissioned by Deloitte.
Consumers were asked to name their favorite shopping venue. Discount department stores were the number one response at 57 percent, but the Internet was a strong second at 44 percent. The Internet edged out traditional department stores which were named by 42 percent of respondents. As the article points out, it was only 20 years ago that traditional department stores were named by 67 percent as the favorite place to do holiday shopping. Things have changed a great deal.
The article tracks 15 retail destination categories in compiling their favorites list.
As a sidebar, the study revealed that 68 percent of surveyed households said they would spend about the same or more on holiday purchases compared to last year.
According to the study, the five top reasons people like to shop via the Internet are:
- Convenience, 24/7 shopping
- Saves time
- Less hassle and crowds
- Easier than store shopping
- Able to find unique products not in stores
