Monday, April 16, 2007
Well Said Joseph!
byAdvertising Age and AdWeek magazines are filled with stories about the traditional side of the ad business trying to play catch up on the digital marketing revolution. What many in the business fail to recognize is it’s not just another service or channel that can be appended. It’s an entirely different business model and mindset that requires a technology backbone in the corporate DNA and a new paradigm on the brand-building creative process.
Joseph Jaffe, author of “Life After The 30-Second Spot,” has a great take on this: Who’s your digital czar?
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Creativity/Innovation •
General •
Marketing •
Online Marketing •
Sundog •
Technology •
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