Thursday, February 08, 2007

You Don’t Have To Be Big To Be Good

According to IAG Research, which ad agency won the Super Bowl Advertising Trophy: BBDO? Wieden & Kennedy? Fallon? Nope. It was won by a guy named Dale Backus and a small company called Five Point Productions. Here’s the story.

Great ideas come from anywhere and from companies of all sizes. Sometimes we forget that when the power of big brands obscure a view to the smaller players. Congratulations Dale and Five Point Productions.

Found in Creativity/Innovation • General • Marketing • Media • (0) Comments • Permalink http://www.sundog.net/index.php/sunblog/entry/you-dont-have-to-be-big-to-be-good/

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