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You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is getting the hottest leads vs. those that still need to be nurtured and developed? Implementing a lead scoring model for your leads will enable you to prioritize them based on who they are and what they have done.

Force.com labs have recently made available a free application to allow you to apply value to your leads and separate the hot from the cold.  With a simple download from the Appexchange, you can now create hundreds of behavior and demographic rules in seconds using point and click tools. 

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Television, radio, newspaper, magazine, outdoor, online, mobile and social media are all top of mind mediums for ad placements. You could also advertise on park benches and busses, in bathrooms, theaters, malls, yellow pages and direct mail. Well, here are four more places that you could advertise your products, services or brand.

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The prevailing belief regarding mobile web sites has always been they are a brand’s second site, usually built after the PC version.  Luke Wroblewski, the Chief Design Architect at Yahoo! Inc, disagrees.  At the recent An Event Apart conference in Minneapolis, MN, he presented three reasons why he feels that we change our design procedure to be Mobile First.

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When your organization generates blog posts, email marketing, RSS feeds and other opt-in content, you essentially make a promise to your audience. As in life, broken content promises can ruin relationships.

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Pedal to the metal – that’s the speed of marketing change over the last five years. Anyone in marketing, who doesn’t spend a considerable amount of time each day, week, and month learning and applying how marketing is changing, is planning an exit strategy whether they know it or not.

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