Onboarding New Bank Customers
Onboarding new customers represents an untapped area of bottom-line impact and competitive distinction for bank marketing executives at a time when financial institutions are fighting for deposit share, customer retention and consumer trust amidst a financial crisis. Banks who are figuring out onboarding are realizing growth in deposits, increased cross sells, higher satisfaction and greater loyalty – all during the fragile period of a new customer’s first 90 days. This white paper provides an analysis of onboarding headaches and opportunities, with a review of both traditional and high-tech ways banks are connecting the marketing and technology dots to design a great customer experience.
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Short URL: http://sundog.net/w/3379

