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(And yes, I HAD to include an obvious analogy in the title, just to be clever.)

Facebook and Twitter and the multitude of other social networks are now mainstream enough to reach well into older demographics (which really happened about the same time your Mom became your Facebook friend). Since casino’s typically have much older-than-average demographics than typical businesses, they’ve been a little slower to the gate in setting up fan pages and becoming interactive with their players.

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It’s summertime at Sundog headquarters, and here in Fargo at almost 47° north latitude the days are long. The photos below were all taken at about 10 PM on June 1st from the terraces outside our 6th floor offices. The summer twilight still lingers at that hour.

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By popular demand the Carol Of The Chins are back. Drop what you are doing. Hit the link and enter a song. Let The Chins entertain you…and while you’re at it, why not send a link to family and friends so they can share in the fun. Depending on your input, The Chins are full of some surprises. Enjoy and Happy Holidays from all of us at Sundog.

Today we have launched Sundog: The Podcast.  Visit the website and subscribe today!

On the show, we’ll take an entertaining look at the news, trends and best practices surrounding the worlds of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company’s bottom line.  Our first show focuses on the challenges businesses face controlling their brand in today’s Web 2.0 environment.  Thanks to Greg Ness, Eric Ista and Matt Charpentier for guest-starring on episode #1!

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Advertising Age and AdWeek magazines are filled with stories about the traditional side of the ad business trying to play catch up on the digital marketing revolution. What many in the business fail to recognize is it’s not just another service or channel that can be appended. It’s an entirely different business model and mindset that requires a technology backbone in the corporate DNA and a new paradigm on the brand-building creative process.

Joseph Jaffe, author of “Life After The 30-Second Spot,” has a great take on this:  Who’s your digital czar?