Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
The Senior Analyst role is responsible for creating compelling solutions for …More
Here's what's on the minds of our marketing and technology experts.
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Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of the predictions that are being made for 2011 and beyond.
How much would you pay for a 30 second spot in the final episode of The Oprah Winfrey Show? Ad time for the final season, final week and final episode are selling as high as $500,000 to $1 million for a 30 second spot.
Billboards have evolved from painted bulletins and 30 sheet posters to poster flex, vinyl and digital. With each change, marketers have been given the opportunity to become more creative with their design and execution. The following are a couple of recently executed billboard campaigns with interesting creative concepts.
Television, radio, newspaper, magazine, outdoor, online, mobile and social media are all top of mind mediums for ad placements. You could also advertise on park benches and busses, in bathrooms, theaters, malls, yellow pages and direct mail. Well, here are four more places that you could advertise your products, services or brand.
According to an analysis of the spring 2010 ratings in 51 US markets by The Nielsen Company, it appears 25-54 year olds are listening (to radio that is).
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According to a recent Knowledge Networks survey commissioned by the Television Bureau of Advertising, television continues to dominate the media usage habits of Americans, topping the Internet, …More...
A new report out by Nielsen indicates that running a TV campaign along with an online campaign will greatly increase its effectiveness. The study revealed that consumers …More...
The big brands that want to associate with the World Cup have turned to social media as their primary vehicle.
Have you ever found yourself in this situation? You’re sitting with your laptop, sipping your favorite coffee, earbuds snuggly tucked in and enjoying your favorite music while …More...
While many have forgone traditional media in favor of social media, the latest edition of The Nielsen Company’s Three Screen Report, shows that over the last two …More...
Lists are everywhere these days. There’s the grocery list, the honey do list, the before I turn 40 list, the all the places I want to visit …More...
Series-ending television show finales have huge viewer engagement. The Nielsen Company says the LOST finale (with 13.6 million viewers) also registered above average when it came to …More...
People who are looking to place advertising dollars are hearing about relevancy being just as important as reach and frequency. That’s true.
