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On Tuesday, the Federal Communications Commission officially released the United States’ first national broadband plan. While many of the recommendations in the plan focused on bringing traditional broadband service to every household in the US, guidelines for the future of mobile broadband were laid out as well.
Recently I was looking for information about the predicted future of email spam, and I had a hard time finding any articles that gave any concrete information on how spam emails may infiltrate our lives in the future. Maybe that’s because it may not be strictly email spam that we’ll be dodging.
We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel marketing strategy. At last week’s Mobile Marketing day, hosted by Mobile Marketer and the Direct Marketing Association, a panel of legal experts went over some of the legal Do’s and Dont’s of mobile marketing. Here is handy list of the major laws, regulations, and rules that apply to mobile marketing.
As more and more companies turn to mobile marketing, it is important to keep abreast of the legal issues that marketing firms must subscribe to. In the ever changing world of mobile marketing, no case has more immediate impact than that of Satterfield v. Simon & Schuster. Here’s a quick recap of events to date:
Copyright laws are out of touch with reality. That’s the assertion of an extensive paper written by University of Utah professor John Tehranian titled: Infringement Nation: Copyright Reform and the Norm/Law Gap. It’s a fascinating read. He describes a hypothetical day for a law professor and demonstrates how he violates “the letter of copyright law” 83 times with potential fines totaling $12.45 million. It includes such innocuous activities as singing “Happy Birthday” to a friend. While his paper uses a law professor as the protagonist, a similar scenario could easily apply to any of us.
There is more on Tehranian’s paper and how copyright laws are turning us all into softened criminals at Boing Boing. As that post points out, these hypothetical violations do not even include the more publicized acts of sharing music or other digital file sharing on P2P networks.
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