Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
The Senior Analyst role is responsible for creating compelling solutions for …More
Here's what's on the minds of our marketing and technology experts.
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Verizon and Google made headlines this week when they announced a joint policy proposal regarding Net Neutrality. While the statement itself largely follows the idealized view of Net Neutrality, there is one part that has a lot of people upset. But they shouldn’t be…
A colleague recently contacted me inquiring about some SMS marketing messages they had been receiving lately. As far as they knew, they had not signed up for any SMS marketing, and the text message didn’t identify any way to opt out of the campaign. As I explained to my colleauge, it sounded to me like this was the work of a Do-It-Yourself SMS Marketer…
Are you waiting for the much rumored Verizon iPhone? Well, you better get used to waiting. Because according to Engadget, Apple has confirmed in court documents that AT&T has exclusive rights to the iPhone until 2012.
In an effort to expand their customer lists, many businesses are including a suggestion to forward marketing emails to others using a “Forward to a Friend” option within their emails. This is an excellent way to share information with others who may be interested in receiving promotions or newsletters, and, after all, word-of-mouth or power of suggestion is a great way to reach potential customers. The question is: are these considered spam?
Yet another court ruling has affirmed that SMS messages fall under the protection of the Telephone Consumer Protection Act. The Unites States District Court for the Northern District of Illinois’ Eastern Division has found that a Twentieth Century Fox SMS campaign violated the Telephone Consumer Protection Act in 1995 when it sent unsolicited SMS messages to customers to promote the DVD release of its movie “Robots.”
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This week’s a federal appeals court ruled in favor of Comcast against the Federal Communications Commission. The decision, which says in part that the FCC has no …More...
On Tuesday, the Federal Communications Commission officially released the United States’ first national broadband plan. While many of the recommendations in the plan focused on bringing traditional …More...
Recently I was looking for information about the predicted future of email spam, and I had a hard time finding any articles that gave any concrete information …More...
We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel …More...
As more and more companies turn to mobile marketing, it is important to keep abreast of the legal issues that marketing firms must subscribe to. In the …More...
Copyright laws are out of touch with reality. That’s the assertion of an extensive paper written by University of Utah professor John Tehranian titled: Infringement Nation: Copyright …More...
Wyoming’s effort to preserve its trademarked horse and rider logo has paid off. The school board in Breckenridge, Minnesota, voted last week to discontinue using the horse-and-rider …More...
In the high-stakes world of college sports, new scandals and public relations nightmares continually emerge. Now a new online twist has surfaced: how to address less-than-flattering posts …More...
