Recent Posts

When money is tight, should you spend marketing dollars on brand advertising? The answer is yes.

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The online world has transformed – and, in some respects, destroyed – good headline writing.

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“The Medici Effect,” by Frans Johansson comes to life during a recent vacation.

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Your content can live forever in the online world. This presents occasional headaches – and potential opportunities.

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Too often, we take the easy path to creating FAQs (Frequently-Asked Questions).

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Other Recent Posts Found in Writing

Plain language advocates received a small-but-significant victory this week when the Credit Card Accountability, Responsibility, and Disclosure (CARD) Act became law.

If you know your organization needs a plain language transformation, but you aren’t sure what to do about it, here are some ideas.

Many organizations fail to recognize one of the key aspects of transparency: language.

Content creators must consider every detail in the user experience.

How can you pack an effective message into 140 characters or less? In his latest Alertbox, usability guru Jakob Nielsen shares his iterative messaging process for a …More...

Posting newsletters online (as .pdf files) seems right on so many levels. But in the rush to moving those newsletters online, we sometimes overlook (or ignore) the …More...

Despite frantic marketing and public relations efforts, organizations (and entire industries) cannot shed certain terms and perceptions. The latest example is the swine flu frenzy earlier this …More...

Every few months, Jakob Nielsen releases new usability findings that enlighten writers. His latest research: a study of how well users understood the first 11 characters of …More...



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