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The Surprising First Step in Building a Mobile Web Presence

by Paul Bourdeaux
Posted in: Advertising, Branding, Flash, Internet, Marketing-General, Mobile, Offline Marketing, Online Marketing, Writing

When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is to completely forget about your existing web site…

08/30/103:50 pm

Content is Centerpiece of Free Wi-Fi at Starbucks

by Dean Froslie
Posted in: Business, Content, Internet

Beginning this fall, Starbucks will implement its strategy to differentiate their free wi-fi from others: Lead with content.

08/30/109:38 am

Mobile Marketer - Talent crisis looms in mobile advertising and marketing

by Paul Bourdeaux
Posted in: Advertising, Internet, Marketing-General, Mobile, Online Marketing, ROI, Technology

A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really lacking to the point that we have reached crisis mode? In short, yes.

08/16/101:36 pm

Mobile Devices To Outnumber PCs By Q4 2010?

by Paul Bourdeaux
Posted in: Advertising, Economics, Internet, IT, Marketing-General, Mobile, Online Marketing, Science, Search Marketing, SEO, Social Media, Society, Technology, Web 2.0, Web Development

Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart phones, iPods, and iPads, will outnumber PCs as soon as Q4 2010!

08/12/108:08 am

Why We SHOULDN’T Be Upset By Verizon And Google’s Net Neutrality Statement

by Paul Bourdeaux
Posted in: Google, Internet, IT, Law-Regulations, Mobile, Technology

Verizon and Google made headlines this week when they announced a joint policy proposal regarding Net Neutrality. While the statement itself largely follows the idealized view of Net Neutrality, there is one part that has a lot of people upset. But they shouldn’t be…

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The Surprising First Step in Building a Mobile Web Presence

Content is Centerpiece of Free Wi-Fi at Starbucks

Mobile Marketer - Talent crisis looms in mobile advertising and marketing

Mobile Devices To Outnumber PCs By Q4 2010?

Why We SHOULDN’T Be Upset By Verizon And Google’s Net Neutrality Statement

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