Recent Posts

Starting today, Target will become the first nationwide retailer to utilize mobile coupons.  Consumers will be able to redeem the coupons when the bar code on the phone is scanned at checkout.

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We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel marketing strategy. At last week’s Mobile Marketing day, hosted by Mobile Marketer and the Direct Marketing Association, a panel of legal experts went over some of the legal Do’s and Dont’s of mobile marketing. Here is handy list of the major laws, regulations, and rules that apply to mobile marketing.

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AT&T’s first Android phone, the Backflip, hits stores March 7th.  But if you are planning on getting one, be prepared for a lot less Google than you anticipated.  It turns out that the Backflip ships with Yahoo! search installed, and no Google search engine in sight…

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About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be applied to mobile marketing. A recent decision in another case, Abbas v. Selling Source, has further strengthened the FCC’s position on mobile spam.

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In Frank Powell’s recent blog, he discusses five advantages that mobile marketing has over online marketing.  While I am not going to discuss each one of his listed advantages (I will let you go to his blog to read them all), I did want to share my opinion on a couple.

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Other Recent Posts Found in Mobile

It seems like every time I turn around, there is another article about a mobile campaign that generated response and conversion rates that would leave most marketing …More...

In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications …More...

Want good ROI on a mobile campaign?  How does a 20% click through rate and over 1 million impressions sound?  That is exactly what the Ford Motor …More...

Thinking of doing some advertising in the mobilesphere?  Debating between ad placement on the mobile web versus advertisement in target mobile apps?  Continental Airlines recently ran a …More...

As of Friday, January 15th, SMS donations raised over $11M in support of the Haitian Earthquake Victims.  In just three days.  On the day of the 15th, …More...

A quick update on my last blog, the SMS Campaign set up by the American Red Cross has now raised $4 million in just 2 days.  The …More...

The American Red Cross issued an SMS call to action yesterday to raise money to help victims of the recent earthquake in Haitian capital of Port-au-Prince. Consumers …More...

Texting, which was once only prevalent among young adults and teenagers, has gone mainstream.  Mobile messaging company Tekelec recently released a survey that found that SMS now …More...