Vanity Corporation’s six-week denim drive was a record-setter.
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On Tuesday, the Federal Communications Commission officially released the United States’ first national broadband plan. While many of the recommendations in the plan focused on bringing traditional broadband service to every household in the US, guidelines for the future of mobile broadband were laid out as well.
Recently I was looking for information about the predicted future of email spam, and I had a hard time finding any articles that gave any concrete information on how spam emails may infiltrate our lives in the future. Maybe that’s because it may not be strictly email spam that we’ll be dodging.
Twenty-five years ago today, on March 15th, 1985, the first .com name ever - Symbolics.com - appeared on the internet. Though domain names started out as just an easier way for consumers to access web sites, it ushered in a golden commercial age of the internet.
Starting today, Target will become the first nationwide retailer to utilize mobile coupons. Consumers will be able to redeem the coupons when the bar code on the phone is scanned at checkout.
We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel marketing strategy. At last week’s Mobile Marketing day, hosted by Mobile Marketer and the Direct Marketing Association, a panel of legal experts went over some of the legal Do’s and Dont’s of mobile marketing. Here is handy list of the major laws, regulations, and rules that apply to mobile marketing.
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AT&T’s first Android phone, the Backflip, hits stores March 7th. But if you are planning on getting one, be prepared for a lot less Google than you …More...
About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be …More...
In Frank Powell’s recent blog, he discusses five advantages that mobile marketing has over online marketing. While I am not going to discuss each one of his …More...
It seems like every time I turn around, there is another article about a mobile campaign that generated response and conversion rates that would leave most marketing …More...
In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications …More...
Want good ROI on a mobile campaign? How does a 20% click through rate and over 1 million impressions sound? That is exactly what the Ford Motor …More...
Thinking of doing some advertising in the mobilesphere? Debating between ad placement on the mobile web versus advertisement in target mobile apps? Continental Airlines recently ran a …More...
As of Friday, January 15th, SMS donations raised over $11M in support of the Haitian Earthquake Victims. In just three days. On the day of the 15th, …More...
