03/10/10 - 9:28 am
Starting today, Target will become the first nationwide retailer to utilize mobile coupons. Consumers will be able to redeem the coupons when the bar code on the phone is scanned at checkout.
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Posted in: MobileHere's what's on the minds of our marketing and technology experts.
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Recent Posts
03/08/10 - 9:37 am
We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel marketing strategy. At last week’s Mobile Marketing day, hosted by Mobile Marketer and the Direct Marketing Association, a panel of legal experts went over some of the legal Do’s and Dont’s of mobile marketing. Here is handy list of the major laws, regulations, and rules that apply to mobile marketing.
03/04/10 - 8:09 am
AT&T’s first Android phone, the Backflip, hits stores March 7th. But if you are planning on getting one, be prepared for a lot less Google than you anticipated. It turns out that the Backflip ships with Yahoo! search installed, and no Google search engine in sight…
02/25/10 - 4:24 pm
About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be applied to mobile marketing. A recent decision in another case, Abbas v. Selling Source, has further strengthened the FCC’s position on mobile spam.
02/24/10 - 9:24 am
In Frank Powell’s recent blog, he discusses five advantages that mobile marketing has over online marketing. While I am not going to discuss each one of his listed advantages (I will let you go to his blog to read them all), I did want to share my opinion on a couple.
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