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When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is to completely forget about your existing web site…

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Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is an excellent place to start.  It, along with the referenced report by Burson-Marsteller and Proof Integrated Communications highlights 53 reasons that companies can no longer ignore mobile. The report is very informative and thorough, but by now it shouldn’t be news to any of us. The time to embrace mobile is NOW!

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As the demand rises for mobile apps, more and more developers are biting the bullet, so to speak, and trying their hand at developing in yet another environment.  This isn’t necessarily a bad thing since the job of the web developer or software engineer is constantly changing and thus we need to change with it or become obsolete.  But what if we did not have to change this time?

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Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of the predictions that are being made for 2011 and beyond.

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A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really lacking to the point that we have reached crisis mode? In short, yes.

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