Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
The Senior Analyst role is responsible for creating compelling solutions for …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
As more television and radio consumers fall off the mass media grid, opting instead to receive content from a variety of online sources, including podcasts, they also become a more reachable audience and more accepting of advertising. It seems a bit counter-intuitive, but a recent report from Edison Research tells exactly that story.
Spend $1, get $10 in return. Some businesses are finding phenomenal success by investing advertising dollars in web-delivered media. In a recent interview from Beet.TV, Diggnation co-host Alex Albrecht talks about his personal success and the value web-delivered media can provide advertisers.
In related news, while television viewership is at an all-time high, the most recent Nielsen A2/M2 Three Screen Report shows more people are using internet to receive that content. Check out our latest podcast (#19) to learn more.
2008 certainly gave us not only one of the most memorable presidential campaigns, but one that made the most of the internet. There’s an interesting recap from Podcasting News of how new media played a role in the 2008 election. Not too surprisingly, Obama thumped McCain soundly when it came to the overall success and innovative use of the internet, largely because the Obama camp did a better job of controlling their online message.
Few things test our patience better than seeing the word “buffering” when watching a video or listening to audio on our computers. But please, don’t get mad at the internet. The internet was built to do one thing, move little packets of data from point A to point B. That’s it. Bandwidth dictates how many packets make the journey and how fast they get there. And three things determine your bandwidth: 1-Location. 2-Your Internet Service Provider. 3-Your bank account.
Investors.com, the online version of the Investor’s Business Daily newspaper, has published an article that says advertisers are placing more of their budgets with podcasts. To me, the good news here is not the fact that ad spend with podcasting is on the rise (we’ve known about that for some time now) but that a more established and respected institution like the IBD is telling the story.
IBD editors also have their own podcast. You can find it here. See ... this is part of how the podcasting game works. You find a podcast you like and spread the word.
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Once again, new evidence has emerged that continues to legitimize podcasting as a formidable means of content and information distribution. In its third annual report on podcast …More...
Those of us in the podcasting game, both subscribers and producers alike, have listened for the past 4 years on how podcasting could allow a content producer …More...
Today we have launched Sundog: The Podcast. Visit the website and subscribe today! On the show, we’ll take an entertaining look at the news, trends and best …More...
For those closely following our changing media landscape, you may already be familiar with the recently formed Association for Downloadable Media, an organization whose primary goal is …More...
The number of podcasts available is growing at a phenomenal rate. Podcast.net now lists about 40,000 options for your selection. Another great directory is Yahoo Podcasts with …More...
The San Francisco Chronicle is doing more than listening to its readers when they sound off. SFGate.com editors now are actually making audio files and podcasts out …More...
According to a new study by the University of Massachusetts-Dartmouth’s Center for Marketing Research, the fastest growing private companies in the U.S. are utilizing new online social …More...
A commercial from AT&T touts how you can watch the same program simultaneously on TV, PC and cell phone. Add podcasts to the equation and you can …More...
